Shops in Russia:

is the largest and fastest growing new age muti-service retail chain with over 100 shops across Russia and 10 new shops opening every month. “Sekundochku” offers its clientele a wide range of service solutions: shoe repairs, key cutting, watch battery and strap replacement, laser engraving, knife sharpening. We also sell a broad spectrum of shoe care and other relevant accessories.

About us

"Sekundochku" is the largest and fastest growing new age muti-service retail chain with over 200 shops across Russia and 10 new shops opening every month.

First "Sekundochku" store was opened in March 2006 in Moscow. Today we are present in Moscow, Saint-Petersburg, Yaroslavl, Voronezh, Rostov-na-Donu, Krasnodar, Tumen, Novosibirsk, Toliatti and others. Now we have 201 stores in 16 cities of Russia.

Literally translated as "Just a second", "Sekundochku" stands for service quality, convenience and speedy service. That is why our stores are conveniently located in popular retail locations. We have established close partnership with such leaders of Russian retail segment as Auchan, Perekrestok, The Seventh Continent, O’Key, Karusel, Viktoria and many other retail chains and famous shopping malls.

"Sekundochku" has established a unique training facility for professional education of craftsmen and shop consultants. Created using knowledge and unparalleled experience of the most skilled European craftsmen and industry experts Sekundochku training center is the largest in Europe. Education and learning course, fully-fledged tests and exams, grade level advance – these tasks are carried out by most experienced fully certified sales and craftsmanship instructors, the best in Russia. Over the course of 18 months the center has prepared over 250 shop employees. About 50 students can undergo training over the same period of time.

"Sekundochku" implements a traditional business model that implies rollout of a chain of retail stores where a number of popular services such as shoe repairs, key cutting, watch service and engraving are provided to customers on a space of 10-30 square meters and, hence, income per square meter is maximized. The shop is usually located in a popular mall or hypermarket where customers do their regular shopping. This taken into account, the Company is being created in the 21st century and all modern consumer marketing principles naturally apply. Only the top-notch technical equipment, store look n’feel, assortment and quality of services, customer service and marketing know-how – all of those constitute the core of the business model we are successfully implementing.

"Sekundochku" mission is to offer service solutions worthy by form and contents of the 21st century consumer and create a strong value-added business that generates high margin cash income while capturing a premium of the market segment by being the first and the largest.


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